Event photography: How to show and share your event photos

So you’ve got your event photos all shot and edited, now how do you show and share them with your clients, or your family?

The old way of sharing photos online

In the past we used web galleries that were automatically generated out of Photoshop Bridge. Then you uploaded the html files to my web server using an ftp program. That kept the files in one place and it was easy to send out the link to your client.

However, you really needed to understand a bit about your website file directory, ftp software and setting permissions to view the web gallery. You pretty much needed help with this old method, or you had to have some html programming experience. And, it was time consuming.

Fast forward to today

There are some pretty cool options for sharing a group of photos.

  • You can still auto generate the web galleries and slideshows using Lightroom.
  • Generate a PDF booklet from LR that you can email to your clients. But this type of file can get fat fast.
  • Upload individual photos to facebook, G+, Tumblr, Twitter or other social media, but they can get orphaned pretty quickly this way.
  • Put the photos in a dropbox folder and share the link with your client.
  • Or you can make a video container.

Video container

My favourite way of sharing event photos is by creating a slideshow in a video container. When you use video for distributing a group of photos, you keep the files together and they are not easily separated from the bunch. This is good for you and your client, as you maintain control of the individual photos.

  • Video slideshows are easily shared on social media sites
  • You or your client can upload the video slideshow to YouTube
  • Your client can embed the video on their website or blog
  • You control your presentation, giving people the best possible version of the photos

ProShow Web

My favourite video container software is ProShow Web.

I’ve been using ProShow Web since 2012. I use it for showing and sharing all my event photos, as well as portrait sessions, and travel diaries.

ProShow Web has some great features:

  • Free and paid plans so you can try before you buy
  • Ease of use
  • Templates – and you can also create your own templates
  • Free music – lots to choose from
  • You can add short video clips to your show adding the hybrid dimension to your presentations
  • Auto edit or custom edit your shows – you can set the timing of each photo individually
  • ProShow Web hosts your files so you don’t need to mess with ftp, or even have a website
  • Embed link is provided so you can share files to social media, or keep them totally private
  • Able to download MP4 files and then upload them to YouTube
  • Backlinks to your website
  • White label branding – in other words, you can add your own branding or leave it neutral.

UPDATE: ProShow Web is closing December 31, 2019

Sample of a ProShow Web video (this video may disappear after that)

Mobile app

ProShow Web also has iPad and Android apps so that you can create slideshows on the fly. This is my favourite way of sharing travel photos when I’m on an extended trip somewhere far away.

Desktop app for Windows only

Photodex, the company that makes ProShow Web, also has a desktop app for Windows called ProShow Producer, and a hobbyist version called ProShow Gold. I’m a Mac person, so I haven’t personally tried these out, but they are an option for you as well.

Last tip: Build a portfolio of your best photos and upload it to YouTube

YouTube is the #2 search engine and is owned by Google. Even if you don’t do video production, you can use something like ProShow Web to create a video of your portfolio that you can share on YouTube.

Go for it!

Need tips on how to shoot better event photos. I’ve got all that info in this post here.



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