Hybrid Photography – What the heck is that?

There’s a new kid on the block and she’s called Hybrid.

Hybrid photography is the combining of photos + video + audio. The resulting format is a video eProduct that is viewable on mobile devices, social media, your website, YouTube and other video sharing services.

Why Hybrid?

Mobile devices are the new photo albums. They have video and audio playback and they are fast replacing those tattered photos in your wallet. Cameras have changed too, and they can capture video now. If you’re selling photography, you need to offer eProducts to your customers, and I’m not just talking weddings and babies here. This works for corporate industrial photographers too.

And wouldn’t you love to be able to show your photography in a video portfolio? What if you could give your clients a video that they could embed on a product page? There are so many applications for hybrid photography. I upload my hybrids on YouTube too!

But it’s video and I don’t know how to shoot or edit video!

Don’t worry, I’ve got you covered. There are auto editing software and mobile apps on the market that help you with all that. Some are super simple to use. For example, the other night I was playing with my iPad and made a video slideshow from my Australia photos with transitions and music and uploaded it to my FB page in less than 15 minutes using the app from ProShow web. Click the picture below to play the hybrid video. Australia slide show

I’ll be reviewing more apps and hybrid production techniques in the coming months. So keep your eyes open for those. Lumix GH3 camera

Mirrorless Cameras

Since making the switch to Lumix mirrorless cameras, I find that creating hybrid videos is easier than ever. You’d be surprised how much you can do with something like a Panasonic Lumix GH3, especially if you want to shoot video and photos on the same shoot.

So, are you intrigued by hybrid photography?

See my method for creating hybrids in this next post: The making of a hybrid portrait.